Users will soon have a new feature that enables them to reduce the quantity of artificial intelligence-produced videos appearing in their streams. This move comes as the company announced that it now features in excess of 1 thousand million content made with AI.
Testing and Rollout
The update is being tested over the coming weeks before a global release. This advancement comes amid a surge in AI content, spurred by emerging AI video creators.
AI Content on Other Platforms
It has been noted that almost a tenth of the most rapidly expanding content creators on another major platform exclusively feature AI-generated videos. A considerable share of this content is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is often illogical or bizarre.
Based on user feedback that a lot of users appreciate content created using AI tools, including AI artwork to educational videos, and we want to offer the community the power to increase or decrease of that, based on their own likes,” commented a company executive.
Scale of AI Content
TikTok announced that there are now over a billion videos on its app labeled as artificially created. In total, more than 100 million pieces of content are submitted to the platform every day, making AI content a limited portion of its overall inventory.
How to Adjust Settings
Members will be able to limit or boost the volume of AI content they watch by using the content preference feature in the application and choosing “AI-generated content”. Further subjects that are already be adjusted under the setting include news, clothing, cosmetics, and choreography.
AI Disclosure Rules
The platform’s guidelines mandate content makers to label “realistic” AI-made content, and it bans malicious AI impersonations of well-known individuals or critical incidents. Any realistic artificial content that is not labeled can be removed under its user guidelines.
Furthermore, the platform will now apply an “AI-made” watermark to content made using its built-in AI features, or flagged by an collaborative effort for identifying AI-generated material. This measure is aimed to help prevent users from attempting to circumvent the tagging system.
Responsible AI Funding
TikTok is additionally launching a two million dollar AI literacy fund for specialists and organizations to create informative material about ethical AI use. This project will support educational bodies dedicated to educating coding and technology.
Platform Protection
The video-sharing app has supported its content review process, following discussion over proposals to cut jobs for numerous content moderators in the UK. The company is planning to cut a significant number of roles in its trust and safety team in the UK capital, with worker representatives and online safety experts raising concerns that humans are being replaced by automated systems.
A company official clarified that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by eliminating the most distressing content ahead of it gets reviewed by staff. The platform reported a significant reduction in explicit and harmful content seen by human moderators over the last 12 months due to the use of its AI tools.
It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s very important to limit contact with harmful content as rapidly, which is the area in which a extensive automated help is making a difference operate efficiently.”
